On November 16th we participated in the Business Day B-Entrepreneur organized for Universitat Internacional de Catalunya. Our General Manager, Anna Escribano, presented to the students the ‘Rafesa Challenge’, a challenge that had the objective of developing an innovative packaging for perfume.
The team ‘Be Selfish’ was the winner of the challenges that were presented. The students presented to the jury the idea of developing an innovative packaging using specifically materials such as the mirror. In addition, the project allows the customer to customize the packaging, using all kinds of materials through an app or a website.