As 2020 and its serious fall-out from COVID-19 draws to a close, professionals from the beauty and personal care, container and packaging sectors gathered for a virtual panel of experts to assess, understand and anticipate the changes and needs that are already defining the roadmap for the future.
Customers have changed. What was once considered simple and normal has become extraordinary. A silent luxury
Materials, processes, uses and applications… What trends will define the future of cosmetics packaging? This was the main question asked at the recent professional seminar organised by the Beauty Cluster and the Packaging Cluster. This online event was watched by over 100 people and involved Anna Escribano (CEO of RAFESA) as one of the benchmark voices in the sector.
Alongside Anna Escribano, the challenges for sustainability, digitalisation and innovation were examined by Denia Martinez, Vice-Chair of Grupo Carinsa; Joaquim Llorente, Group Chief Innovation Officer at Grupo Zobele; Maite Fernandez Orue, Managing Director of Tapser SA; Tim Eaves, CEO & Founder of Quadpack; and Vicenç Pedret Clemente, CEO of Ramon Clemente.
In its talk, RAFESA sought to explain and present each one of these trends based on its own perspective and experience, with the sustainability challenge as key. “Sustainability is here to stay. It is not a trend but rather a need. However, it’s not just about reducing the impact from the materials we use but also about raising consumer awareness. We in the packaging sector can do a great deal to ensure products are increasingly more sustainable, but consumers also need to know what to do with that packaging so these efforts are truly worth something”, she said.
The RAFESA representative also wanted to place a focus on the essential wellness factor following the impact on society of such a serious event as the pandemic. “Now is the time to regain confidence and also our physical and emotional well-being. To put people and their cosmetics needs at the heart of the issue”, she added. “Customers have changed. What was once considered simple and normal has become extraordinary. A silent luxury”, said Anna Escribano.
Beforehand, Josep Maria Garrofé (founder of the Garrofé Brand&Pack agency) spoke about packaging trends in terms of design and creativity and of production and alternative sustainable materials.
Earlier in the event, the organisers had shared the main conclusions from a study conducted by the two clusters using data from Euromonitor. The summary highlighted the evolution taking place in the commercialisation of cosmetics packaging, as well as the star materials in Spain and a few other strategic European countries (France, Italy, Portugal, Germany and the UK) for the next five years.