BOW (Barcelona Olfaction Week)

Barcelona Olfaction Week once again transformed the city into a meeting point for brands, perfumers and professionals connected to the world of perfumery and olfactory experiences.

Over several days, a wide range of activities, meetings and presentations took place around the world of fragrance, creating a highly inspiring environment to share ideas, trends and new ways of understanding olfactory creation.

For us, it was a valuable opportunity to continue connecting with a constantly evolving industry, where creativity, brand identity and sensory experience are becoming increasingly important.

Being part of initiatives such as Barcelona Olfaction Week allows us to stay close to the people and projects shaping the future of perfumery through a more creative, emotional and innovative vision.