Rafesa personalise cosmetic and perfume packaging The short- and medium-term trends in the cosmetic and perfume packaging industry are underpinned by sustainability, flexibility, safety… and innovation. In terms of innovation, technological breakthroughs in recent years have made it possible to develop a very competitive offer in personalised containers. The advantages of this option are self-evident: articles achieve a unique personality and, what is even more important, they attract consumers.
Rafesa believes that containers with exclusive designs convey the customer’s values with greater force. This is why we offer personalisation services for cosmetic and perfume containers, such as silkscreen printing and hot stamping, printing techniques that allow us to print designs on containers and create a product that is totally customer-personalisable. Besides these two personalisation systems we also work with gradient, dark varnishing, translucent varnishing and tinting, which deliver creative results aligned with each product.
Providing final customers with a personalised container has numerous advantages. They include the possibility of being a cut above competitors. The cosmetic industry is characterised by relatively undifferentiated products in each category. Moreover, containers with both the same form and material characteristics are used. This means that personalisation is the way to give your products an edge.
Customisation also has a positive impact on customer perception. According to a report published by Packaging Innovations and ThePackHub, brands detected that customer loyalty increases by 87.9%, while brand and product recognition also improve by 86.1%.
The upshot is that personalisation will grab any consumer’s attention. This makes the container a powerful marketing tool which has ceased to perform solely the functions of storing and transporting the product and has now become an object of desire.
