What is the best container for “dressing” a cosmetic? What are the most environmentally-friendly materials? How can we attract the customer’s attention? These are some questions that may come up while choosing a cosmetic container.
Characteristics and values are two key aspects to be considered when choosing the packaging for a cosmetic product. These aspects will play a decisive role in deciding what the container and the outside packaging should look like and how they will be presented to customers to ensure that the latter notice it. Below are 5 tips that will help you to choose the right packaging for a cosmetic product.
- Preserve the cream’s properties: Product preservation is what matters most. A cosmetic is comprised of more than one ingredient, which may be natural or chemical, all of which require specific conditions to maintain the properties. This is why, before finding the ideal container, we need to take into account what each one of the product’s components needs and what the best materials for preserving them are.
- Be environmentally-friendly. With every passing year, consumers are becoming increasingly more concerned about using environmentally-friendly and non-polluting materials. This is why manufacturing trends are shifting towards materials that fulfil both of these consumer requirements.
- Have a high rate of recyclability/Be recyclable. Another tip for choosing a good packaging for cosmetics is that the material used to manufacture it can be recycled. One of Rafesa’s most important commitments in recent years has been to include cosmetic containers with a high degree of recyclability in its catalogue. PET has become one of the most sought-after materials by companies, since it is one of the most recycled materials and which also keeps cosmetics in good condition.
- Be ergonomic. Consumers truly appreciate containers that are easy to use. If a container is difficult to open or use or the customer is not used to it, they will reject it and get a bad impression of both the product and the company and will therefore be unlikely to buy it again. This is why consumers must get a good impression, and if the product is easy to use they will probably buy it again.
- Attract attention. Be seen, attract consumers’ attention, stand out from the competition… these are some things that should be taken into account before beginning to design a container. Form or shape, materials and decoration are the three key elements in building the perfect packaging for a cosmetic product. Always observing the philosophy and the values of company and product and being conversant with consumer taste and preferences.
