Packaging dresses a product; it is a fundamental part in attracting any consumer and is also the first step in making this consumer a loyal customer. Packing and packaging become a powerful sales tool since they are the first thing consumers see before they buy the product. However, there are seven key factors in getting consumers to fall in love with the product:
Never lose sight of trends:
Consumer needs are changing constantly. We must know what they are looking for, how they look for it and – above all – what they eventually buy if we are to present a beauty article in the right container. In this way, we fulfil their demands and “woo” them with our packaging to make sure that they eventually buy it.
Product: Never lose sight of the small details!
We can only choose the ideal “dress” if we know what the article’s personality is. What are its properties? What composition does it have? How should it be stored? How should it be consumed? Knowing everything about the content will help us to choose the ideal container, which will also guarantee conservation and safe use.
Do you know who you are selling to?
The tastes of millennials are not the same as the Baby-Boomer generation. This is why when choosing packaging, we really need to consider who we are targeting and what their tastes and preferences are. Moreover, knowing about their purchasing habits will also make this difficult choice easier.
Be careful when choosing the material!
This is a key aspect in making sure that the cosmetic product is kept in optimal conditions for use, since each product has different components that have very specific storage requirements. This is why we need to not how each type of material reacts when it comes into contact with the different creams, perfumes or lotions.
Accessories: a sexy touch for your product
Collars, caps or pumps are ideal in helping to “dress” any beauty product properly. Besides being functional elements, they also serve to make the container look more attractive and get the consumer to notice the product.
Your product must be unique:
Make the container stand out by imbuing it with part of the firm’s personality. To offer a unique article we need to use different personalisation techniques available in the beauty industry, such as hot stamping, varnishing or silkscreen printing. These systems help to convey brand values in the packaging, making it exclusive.
Seek advice!
The containers and accessories market offers myriad options, since unique designs can be used and they can be developed in different materials to hit upon the right “dress”. However, to accomplish this we really should secure the advice of professionals from the industry who are conversant with the trends, the different possibilities offered by the market and who ultimately know what the best solution for each type of product is.
These items will help us to choose the best packaging for each product to make sure that container and cosmetic are a match made in heaven. This will ultimately attract and woo the consumer from the outset.
