The time of year is nigh when cities light up, the cold sets in, scarves and hats populate the streets and shops and stores fill up with people hunting for gifts for family and friends.
Cosmetic creams and perfumes are two of the star products of Christmas shopping. According to the Christmas Consumption Study, produced by the Deloitte consultancy company, in 2018 cosmetic products will hold the fifth place among consumers’ festive purchasing preferences.
In an industry in which consumer-perceived image is crucial in making a product a top seller, packaging becomes its calling card, a kind of love at first sight for possible purchasers.
Besides being a key part, the container is a very powerful marketing tool which consumers see and notice when taking purchasing decisions. Thus, besides product quality, functionality and presentation, containers can be responsible for a cosmetic product’s success or failure.
Personalisation is of the essence to bring the product closer to consumers. It also enhances the values and the objectives of the cosmetic item visually, while also ensuring that it will be a cut above its competitors. A cosmetic container has myriad possibilities and it can always be adapted to a specific time of year, such as Christmas. If it is to mirror one of the most magical moments of the year, personalisation cannot overlook the product’s existing image and must afford continuity to this line and appearance. To this end, one option consists of adding seasonal motifs or small illustrations.
The industry has adapted to these different needs, embracing printing systems adapted to glass and plastic, two of the most outstanding materials in the perfume and cosmetic industry. The hot stamping and silkscreen techniques allow small different-coloured illustrations to be added, such as gold and silver tones, so typical of Christmas, and other colours, such as hues of red, white and black. Rafesa uses all these techniques to accommodate the needs of each brand and product. To this end, we have an extensive range of containers and complements, offering a personalisation service to guarantee the exclusivity of each cosmetic.
