Cosmetics is one of the industries most heavily committed to design, innovation and the personalisation of containers and packaging. Besides looking for a product adapted to their needs, customers also want their products to be a cut above all the other companies on the market. Another aspect they value is if the product they buy stands out from its competitors.
Plastic and glass are the most popular materials with cosmetic companies, since their technical characteristics can be adapted perfectly to suit market needs, because they keep the product good for longer, last longer and are the most sustainable. Moreover, both materials can convey different sensations and also be adapted to the target audience.
Even so, glass has become a trend in cosmetic products. And the fact is that this material delivers several advantages that other materials, such as plastic or aluminium, cannot. The benefits of glass include:
- Glass keeps the product in perfect condition for longer without contaminating the cosmetic’s components.
- It maintains product temperature. The use of tinted glass is recommended, since it prevents the light from reaching the product.
- Since glass is transparent or almost transparent, consumers can see the inside at all times, allowing them to check how much is left and if it is still in good condition.
- The fact that it is a transparent material means that consumers trust it, since it lets them check that the product is still in good condition before actually buying.
- It is 100%-recyclable and is the most eco-friendly material on the market.
The characteristics of glass have made it the material par excellence for deluxe cosmetics, since besides keeping the product in perfect condition, it provides a touch of class, as well as elegance and exclusiveness to the entire ensemble.
