Silkscreen printing for personalising beauty containers: beyond labels

There are numerous options available for personalising containers in the perfume and cosmetic industry: each technique provides the packaging with a different appearance, depending on what you want to convey to the consumer and on product and brand values. Besides having an extensive catalogue of containers and accessories for perfumes and cosmetics, Rafesa also offers a container personalisation service. We have different techniques, particularly silkscreen printing, a technique that imbues each container with a personality of its own.

It is one of the oldest, and still one of the most popular techniques, since it transmits the concept that defines the product to the packaging. This technique goes way beyond mere labelling, since it prints the logo, image or text directly on the glass, thereby guaranteeing greater durability. Moreover, silkscreen printing delivers a much more elegant finish and it is a technique that embodies the values of each company best, making it a core element in building brands and in presenting them to consumers.

The importance of the container in perfumes

The product container is becoming more and more important in the decision to purchase. This means that the industry must step up its efforts targeting innovation in this area. Hence, an increasingly greater range of types of containers are being used, both in research and development into materials, shifting towards the most environmentally friendly ones and innovative designs to lure consumers.

Rafesa realises that personalisation is the key to generating more sales and to making sure that containers and firms in the perfume and cosmetic industry stand out. This personalisation service therefore makes us a partner of beauty industry companies.