Seduction is undoubtedly the best way to sell, and packaging trends are evidently evolving in this direction. The true difficulty lies in finding the optimal combination in terms of content and form: an attractive format that also fulfils our product’s technical requirements.
As powerful selling tools, cosmetic containers and accessories must convey unique concepts, as only this way will we hit upon each item’s specific personality. Several key factors need to be addressed to unite both needs:
- Guaranteed safety. Consumers must be able to use and consume the cosmetic in the utmost safety, which means that the container must keep the active ingredients in perfect condition. It must also ensure that the plastics do not interfere with the product, and if glass containers are used they must also be strong.
- Small formats. The millennials (the world’s most powerful target according to the new trends) do not have a reference brand, as they choose to try out different novelties. To avoid wastage, they look for small formats that cover their short-term needs and switch brands, since they are not as loyal as the generations that preceded them.
- Personalisation. Cosmetic containers must convey each company’s identity, and the best way of doing this is by personalising the container. Thus, silkscreen printing, hot stamping or gradient are some of the techniques most used for this purpose.
- Sustainable materials. Consumers are increasingly more concerned about the environment and the origin of the materials used to manufacture containers and accessories. They therefore seek non-pollutant and environmentally-friendly solutions.
Rafesa has a long-standing record as a supplier of packaging solutions for cosmetics and perfumes. We have been operating in the industry for more than 35 years now, in the course of which we have gleaned first-hand knowledge of each product and firm’s specific needs. In order to satisfy all our customers, we offer a personalised assessment service to find the container and accessories that suit them best.
